You found my old blog. Thanks for visiting! For my new writing, visit mikesententia.com.
I’m starting a business using magick to help people with personality integration. Each week, I’ll blog about what I learned about the business.
This week: The first steps to starting a magick-based business. But first, a quick background.
What Personality Integration Is
Everyone has many unconscious parts of their psyche formed during childhood. They create emotional responses in your mind and body based on behaviors that were healthy as a child. But those responses are often unhealthy as an adult.
The unconscious parts only communicate through emotion, and don’t receive thoughts from your conscious mind, so they never update their worldview. That’s what this effect changes.
I activate new thought paths to let those unconscious areas talk directly with your conscious mind. Your conscious mind adjusts their worldview to be accurate for today, which changes how those unconscious areas respond. The changes are immediate and dramatic.
I’ll write more about it soon, both for non-mage customers and for mages who want to learn the technique. But this post is about the business end of things.
The First Steps to Starting a Magick-Based Business
So far, I have a technique that I can do on myself and my girlfriend (who is also a mage). I can connect to strangers and find the right parts of their mind that I would work on. So I have a working prototype that I want to turn into a business.
Here are the steps I see.
Develop the Prototype into a Product
I need to test this on a few friends, to develop the technique better, and also figure out how to explain it to a non-mage.
In particular, when I first did this technique on my girlfriend, she had a lot of painful emotions as she processed the changes. I’d like to eliminate this problem if I can, or at least be able to prepare customers for it.
Also, when I do these effects on myself, I tweak them constantly. That’s fine for a prototype, or for something I do on a friend I see everyday, but for customers I need to be able to do the effects right the first time, and know when to recommend the next session.
Create Marketing Materials
Make a path for people to initially hear about the service, learn enough to be comfortable, try it out, then purchase:
- Make a web page for non-mages. It should emphasize the concepts, and de-emphasize magick, which is a bad buzzword to non-mages.
- Turn that page-long description into a 1-sentence tagline, and name the technique (which will also be the business name).
- Select a price and pricing model with a way to easily see what it is, like a short, inexpensive session, a group workshop, etc. Ideally, something I can do at local stores that will help the store-owners bring in customers. Also, a guarantee, like “You don’t pay unless you’re satisfied.”
- Make a business card and flyers for local businesses, referencing the landing page.
That’s the list I have now. But it’s the first time I’m doing a magick-based business. (I ran a dance lessons business a couple years ago). Please leave comments with ideas, tips, etc.Other posts in this series:
- First Steps to Starting a Magick-Based Business (July 31, 2010)
- Cash Flow in a Magick Business (August 5, 2010)
- How To Market a Magick Business for $20 (August 12, 2010)
- I Repair Inner Children: The Art of the Intro (August 23, 2010)
- What I Learned from Testing My Handshake Intro (September 3, 2010)