First Steps to Starting a Magick-Based Business

by Mike Sententia on July 31, 2010

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I’m starting a business using magick to help people with personality integration.  Each week, I’ll blog about what I learned about the business.

This week: The first steps to starting a magick-based business.  But first, a quick background.

What Personality Integration Is

Everyone has many unconscious parts of their psyche formed during childhood.  They create emotional responses in your mind and body based on behaviors that were healthy as a child.  But those responses are often unhealthy as an adult.

The unconscious parts only communicate through emotion, and don’t receive thoughts from your conscious mind, so they never update their worldview.  That’s what this effect changes.

I activate new thought paths to let those unconscious areas talk directly with your conscious mind.  Your conscious mind adjusts their worldview to be accurate for today, which changes how those unconscious areas respond.  The changes are immediate and dramatic.

I’ll write more about it soon, both for non-mage customers and for mages who want to learn the technique.  But this post is about the business end of things.

The First Steps to Starting a Magick-Based Business

So far, I have a technique that I can do on myself and my girlfriend (who is also a mage).  I can connect to strangers and find the right parts of their mind that I would work on.  So I have a working prototype that I want to turn into a business.

Here are the steps I see.

Develop the Prototype into a Product

I need to test this on a few friends, to develop the technique better, and also figure out how to explain it to a non-mage.

In particular, when I first did this technique on my girlfriend, she had a lot of painful emotions as she processed the changes.  I’d like to eliminate this problem if I can, or at least be able to prepare customers for it.

Also, when I do these effects on myself, I tweak them constantly.  That’s fine for a prototype, or for something I do on a friend I see everyday, but for customers I need to be able to do the effects right the first time, and know when to recommend the next session.

Create Marketing Materials

Make a path for people to initially hear about the service, learn enough to be comfortable, try it out, then purchase:

  • Make a web page for non-mages.  It should emphasize the concepts, and de-emphasize magick, which is a bad buzzword to non-mages.
  • Turn that page-long description into a 1-sentence tagline, and name the technique (which will also be the business name).
  • Select a price and pricing model with a way to easily see what it is, like a short, inexpensive session, a group workshop, etc.  Ideally, something I can do at local stores that will help the store-owners bring in customers.  Also, a guarantee, like “You don’t pay unless you’re satisfied.”
  • Make a business card and flyers for local businesses, referencing the landing page.

That’s the list I have now.  But it’s the first time I’m doing a magick-based business.  (I ran a dance lessons business a couple years ago).  Please leave comments with ideas, tips, etc.

Other posts in this series: If you liked this post, consider visiting my current blog at mikesententia.com.

{ 2 comments… read them below or add one }

Kristen August 1, 2010 at 6:03 PM

I’d suggest researching the licensing and legal issues. Some states require licensing for anyone providing a service related in any way to mental health. If that’s the case in your state, you’ll either need to get licensed or you’ll need to find a way to word your marketing materials so nobody can ever claim your business falls under the mental health umbrella.

I’d also recommend doing market research to find out the pricing structures used by other practitioners — energy healers, Barbara Brennan practitioners, Reiki practitioners, and hypnotherapists. Find out how much they charge for a single session, a block of X number of sessions, etc.

Also, you should incorporate. That way, if someone ever tries to claim you messed with their head and it traumatized them, your personal assets will be insulated from the lawsuit.

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Mike August 2, 2010 at 8:37 AM

Thanks Kristen. I hadn’t thought to use hypnotherapists as a comparable business, but it’s probably the closest out there. Helps with personal growth, as opposed to serious psychiatric problems, and has training but not a PhD. Good idea.

On the licensing issue, I’m planning to talk about personal growth, finding inner peace, etc, and avoid talking about therapy. Personal growth for healthy adults is really what this effect was designed for, anyway.

When I put the landing page up (hopefully Thursday), I’d appreciate your thoughts on licensing issues, and also marketing effectiveness.

Thanks

Mike

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