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I’m writing a book this year. It’s in outline form right now, so I can blog about the topics and figure out how to explain them. Basically the same topics as the blog, but organized to be easier to use, taking you through learning direct magick from the beginning.
I’ve read up on how to contact publishing houses. (Tip: Contact them with an idea for a book, not a written book. They’ll want to shape the presentation). And I know that no one makes money from occult books — my goal is to build a community and establish credentials for teaching, energy healing, etc.
But I need some advice: Self-publish or publishing house? I was leaning toward a publishing house for marketing and credibility, but I just read a great article on TechCrunch that said:
- Publishers do basically zero to promote most books. In fact, they want to see that you have a blog or other marketing platform before they’ll even talk to you.
- Publishers introduce a huge lag in getting your book out. You can do it alone in a few months, but it takes 1-2 years or more with a publisher.
- Direct quote: “Some people want the credibility of saying “Penguin published me”. I can tell you from experience – nobody ever asked me who was my publisher when Penguin was my publisher.”
For authors, does this guy’s experience ring true? Particularly because he’s talking about tech, marketing and business books, and we’re talking about occult and magick.
And for everyone, what do you think about self-publishing vs going with a publishing house?
Thanks!Other posts in this series:
- Magick Books: Self-Publish vs Publishing House (February 3, 2012)
- How Expensive is Self-Publishing? (February 9, 2012)
- Why Publishers Don't Help With Publicity (February 10, 2012)
- The Down-Side of Publishing Houses (February 11, 2012)