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I’m trying to name my system of energy healing. Could you help me?
You read my blog. You know I’m about placebo-controlled testing, understanding why energy and healing and everything else operate the way they do, and using those insights to engineer new techniques. I’m looking for a name that aligns with all that.
Let’s talk about market research. There seem to be 3 ways of naming systems of healing:
- Generic-ish names: Healing touch, therapeutic touch, energetic restructuring, energy modulation.
- Founder-focused: Eden Energy, by Barbara Eden.
- Branded: Reiki, Quantum Touch, Vortex Energy, Polarity Therapy
(This is also related to medical intuitive services, but those seem to be fairly generic names, or just “Joe Smith, Medical Intuitive.”)
I’ve been using a generic-ish name for a while, “Direct Biofield Healing.” But it’s a mouthful, and I’ve learned that energy healing researchers try to keep the term “biofield healing” reserved for scientific papers, not used in any one brand. I want to ally with those researchers, so I want to pick a name that won’t annoy them.
Another option is Sententia Energetics. I don’t love it, but it’s not a bad backup. But if you particularly like Sententia Energetics, please let me know.
My company is Healing Lab, so I was using “Healing Lab Method” for a while. But again, it’s a mouthful, and I want Healing Lab to be able to research any system of healing, not just mine. I’d like my system to be its own thing, separate from Healing Lab.
A few more names I thought of:
- Aura Engineering (I kind of like this one)
- Data-Driven Healing (probably too generic)
- Insight Energetics (too corporate)
- Energy Geek Healing (another good one)
A friend suggested using Latin. For example, “light movement” becomes “lumen momen” or “lumomen.”
More on what I’m about: I seek to understand everything, particularly things that are currently ineffable. That leads me to the scientific exploration of the biofield. I just happen to make healing techniques.
I think I’m looking for something branded, a metaphor rather than a description. Like how Amazon has nothing to do with the rainforest, but it does contain a huge diversity of things. Or Apple has nothing to do with fruit, but has the connection to knowledge and insight.
So please help me brainstorm. Concrete nouns that relate metaphorically to science, insight, and discovery, words that could be put in front of “energy” or “healing.”If you liked this post, consider visiting my current blog at mikesententia.com.